This removes all of their personal information from your audience. However, you’ll retain all of their data, including identifiable information in campaign reports.Īrchive or Unarchive Your Contacts Deletedĭeleted contacts are contacts you permanently remove. As long as a contact remains archived, you won’t be able to edit their profile or send them any marketing communications. After 60 days, if they have not confirmed their opt-in, the contact's email address and any other information they provided will be removed and deleted.Īrchived contacts are contacts who have been removed from your marketing audience. The contact's email address won't be added to your audience until they confirm their opt-in, and you won't be able to view them in your audience. They’ll have a Cleaned badge in the Email Marketing column of the contact table.Ī pending contact is someone who has completed a signup form but has not confirmed their opt-in. A cleaned contact has a non-deliverable email address, which might be misspelled or invalid. Hard bounces and repeated soft bounces become cleaned contacts. They won’t have a badge in the Email Marketing column of the contact table.
CLEAN OUT EMAIL SUBSCRIPTIONS MANUAL
These contacts can be from your online store, an integration, a manual import, or from a forwarded email to your Mailchimp Inbox.
They’ll have an Unsubscribed badge in the Email Marketing column of the contact table.Ĭan receive: Ads, postcards, and transactional emails like order notificationsĪ non-subscribed contact is someone who has interacted with you but hasn’t opted in to receive email marketing campaigns. They’ll have a Subscribed badge in the Email Marketing column of the contact table.Ĭan receive: All types of marketing UnsubscribedĪn unsubscribed contact is someone who previously received your email marketing but has opted out. You can also manually add them one-by-one or with an import, as long as you’ve received explicit permission. Subscribers can join your audience from one of your signup forms, landing pages, or connected stores. SubscribedĪ subscribed contact, or subscriber, is someone who has opted in to receive your email marketing. Here’s an overview of the different contact types, including whether they count toward monthly plan limits and what type of marketing they can receive from you. Contacts can also be archived, which removes them from your marketing audience but retains their data.
We recommend you always establish a legal basis for the collection, storage, and use of your contacts' personal data.Įven though you can use Mailchimp for more than email, we categorize the main types of contacts based on their email marketing status: subscribed, unsubscribed, non-subscribed, cleaned, and pending.
A person’s contact type determines which campaigns they’re eligible for, and whether they count toward your plan's monthly contact limit. The people whose information you store in your Mailchimp account are known as your contacts.
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